Earn trust across the table
Negotiate strategy, investments and partnership expectations with executive leaders, owners and franchise operators—with each party’s business reality understood.
EXECUTIVE STRATEGY / C-SUITE PARTNERSHIPS / LEADERSHIP DEVELOPMENT
I align decision-makers.
I build teams that deliver.
I work directly with CEOs, C-suite leaders, business owners and franchise operators to negotiate priorities, navigate complicated decisions and create the conditions for extraordinary teams to achieve measurable results.
I bring clarity when there is no playbook. I stay close enough to the work to test assumptions, shape the solution and remove obstacles—then recruit, coach and empower exceptional people to sustain performance across markets and industries.
NEGOTIATE THE STRATEGY + BUILD THE PEOPLE + OWN THE OUTCOME
CHRISTY BRASFIELDEXECUTIVE PROFILE
30+years advising and leading across industries
$54M+revenue portfolios managed across executive leadership roles
36%+annual digital revenue growth for 12 years
52account executives led on nationally serving teams
THE DIFFERENCE
Leadership for complexity.
Teams built for lasting performance.
I am most effective when the challenge is unfamiliar, the stakes are high and the answer is not obvious. I help senior leaders reach the right decision, negotiate a workable path forward and assemble the talent needed to execute it.
My work connects the boardroom to implementation: business-owner priorities, capital allocation, cross-functional alignment, local operating realities, leadership development and unambiguous measures of progress. I can personally tackle the critical details when a challenge demands it, but my measure of success is the capability and performance of the organization I build.
Explore my decision frameworkTurn uncertainty into an operating plan
Identify the real obstacle, choose the measurable priorities and align finance, marketing, operations and partners around decisions that can be executed.
Build talent that raises the standard
Recruit, coach, train and develop high-caliber teams; create clear accountability, succession depth and the capability to sustain performance.
THE EXECUTIVE SEAT AT THE TABLE
I negotiate the direction.
I develop the organization to deliver it.
My contribution starts upstream of the campaign: aligning the people who own the strategy, capital and business consequences. It continues in how I lead, train and grow the people accountable for execution.
EXECUTIVE-TO-EXECUTIVE PARTNERSHIPS
Commercial judgment. Mutual trust. Real accountability.
Across healthcare, consumer brands, financial services, professional sports, retail and distributed businesses, I have worked with senior executives and owners to clarify commercial objectives, negotiate complex partnerships, align investment expectations and turn competing priorities into a plan people can support.
I do not confuse a signed agreement with success. The real test is whether talented people have the direction, authority, resources and leadership to deliver consistently.
CEOs & C-suite executives
Shape the business case, negotiate the strategic priorities, establish financial guardrails and lead cross-functional commitment.
Business owners & franchise operators
Respect unit-level economics, local operating constraints and market opportunity while aligning distributed partners behind shared goals.
Managers, emerging leaders & specialists
Recruit for potential, coach for judgment, set high standards and create future leaders who make the entire organization stronger.
7Vice presidents developed through coaching and mentorship
11Sales directors developed through leadership and training
52Account executives led on nationally serving teams
13Winner’s Circle performers developed
THE RANGE / THE SAME DISCIPLINE
Leadership that travels.
Industry expertise that delivers.
The industry changes; executive discipline does not. I work with enterprise decision-makers and local operators to align ownership priorities, operating realities, skilled teams and measurable business outcomes.
Align health systems, medical leaders and highly specialized audiences.
Partner with healthcare decision-makers on privacy-aware audience strategies, referral and acquisition priorities, and complex communications. Programs included outreach to more than 400 medical practices, designed to encourage appropriate prescribing consideration and clinician recommendations.
Selected experience: MUSC · UF Health · Nemours · AdventHealth · HCA · Meridian Healthcare · Florida Cancer Centers · The Orthopedic Institute
Negotiate the ecosystem behind consumer growth.
For Yuengling in the Southeast, led integrated retailer, media and event planning—NTR, digital, tentpole activations and negotiated selling space—to connect executive brand priorities with local in-store action before, during and after campaigns.
Selected brand programs: Yuengling · Anheuser-Busch · Coca-Cola · Pepsi · Frito-Lay · Lipton · McDonald’s
Build partnerships that work for every stakeholder.
Led integrated sponsorship and experiential strategies around professional teams, event partners and brand executives, translating high-profile visibility into actionable programs that delivery teams could execute.
Selected partnerships: Jacksonville Jaguars · Indianapolis Colts · Charleston Stingrays · Charleston Battery · Jacksonville Suns · Charleston RiverDogs
Guide complex, trust-sensitive market decisions.
Partnered with senior stakeholders on strategy and measured growth in high-consideration categories. A VyStar Credit Union local activation reflects the link between brand ambition, local partnerships and community relevance.
Experience across legal and financial advertisers, including C-suite planning and targeted acquisition.
Coordinate brands, retail owners and the point of purchase.
For Anheuser-Busch, orchestrated brand, sponsorship and Piggly Wiggly retailer initiatives designed to move people from awareness to store visits and case purchasing, with execution coordinated across locations and market teams.
Retail experience: Piggly Wiggly · Publix · Winn-Dixie · Food Lion · Harris Teeter · Walmart · Kangaroo · Gate Petroleum
Build repeatable performance across territories.
Led market-specific strategy for service businesses where operating capacity, seasonal demand, local trust and lead quality must inform how investments and teams are deployed.
Home improvement, HVAC, home services and local market acquisition strategies.
Unite the enterprise vision with owner-level realities.
Work with business owners and franchise operators to align common growth standards with local economics, customer needs, operating capacity and meaningful performance accountability.
National-to-local campaigns · region-specific playbooks · distributed business networks
Create alignment between national strategy and local teams.
Connected national brand goals, regional business leadership and locally relevant execution so that distributed teams could adapt without losing strategic discipline.
Automotive advertising · multi-market activation · regional retail growth
Make complexity manageable across markets.
Negotiated and directed cross-market initiatives involving business leaders, retail partners, marketing specialists and local operators, supported by measurable decision-making and accountable delivery.
Nationwide client strategies · multimillion-dollar campaigns · C-suite relationships · cross-functional leadership
SELECTED EXPERIENCE / BEVERAGE & SHOPPER GROWTH
Explore the campaign approach ↗From national brand ambition to local product movement.
Across two decades and three states, I developed and directed integrated beverage and retail programs that connected media investment, sponsorships, retailer relationships, in-store merchandising and accountable teams to the moment a consumer chooses what to buy.
Selected organizations and brands illustrate professional campaign or partnership experience and do not imply endorsement.See how I build teams ↗
THE EVIDENCE
Evidence of leadership.
And the people behind the performance.
More than $54 million in revenue portfolio responsibility, a largest single annual budget of $2.4 million, and a record of developing leaders who deliver across organizations and markets.
EXECUTIVE & ORGANIZATIONAL PERFORMANCE130–184%
Annual performance objectives achieved through teams and operating discipline
Established direction, developed accountable leaders and sustained multi-market performance across demanding objectives.
01
$54M+Total revenue portfolio responsibility managed across executive leadership roles—not advertising spend.
02
$2.4MLargest single annual marketing and acquisition budget managed.
03
400+Medical practices targeted through healthcare-product campaigns designed to influence appropriate prescribing consideration and clinician recommendations
04
7 VPs + 11 DirectorsLeaders developed through coaching, training, stretch assignments and succession planning
05
FL · GA · AL · SC · INMulti-market teams and partner networks aligned to locally executed priorities
SELECTED HEALTHCARE ORGANIZATIONS SUPPORTED
MUSC • UF Health Systems • Nemours Children’s Hospital • AdventHealth • HCA • The Orthopedic Institute • Florida Cancer Centers • Meridian Healthcare • Florida Health
Experience includes narrowly segmented medical and medication-study outreach. Organization names indicate prior campaign experience, not endorsements or current client relationships.THE DIFFERENCE THAT COMPOUNDS
My most lasting results
are the leaders I develop.
I build the kind of environment where talented people become exceptional—through recruiting, direct coaching, training, stretch opportunities, clear standards and trust. The measure is not how much work depends on me; it is how much stronger the organization becomes.
I have led managers and regional teams across Florida, Georgia, Alabama, South Carolina and Indiana, built succession depth and developed people who advanced into executive leadership. I invest as deliberately in people and culture as I do in strategy and measurement.
Read what colleagues say ↗TALENT DEVELOPMENT RECORD
7Professionals developed into vice president roles
11Professionals developed into sales director roles
13Winner’s Circle performers developed
52Account executives led across nationally serving teams
Creating the conditions for people to succeed is a business capability—not a line at the bottom of a resume.
THE OPERATING SYSTEMFrom complex negotiation to leaders who can execute
01AlignEarn alignment among owners, executives and stakeholders
02NegotiateSet strategy, priorities, terms and decision responsibilities
03BuildRecruit and develop a high-capability management team
04EmpowerEquip teams to execute locally with clear authority
05SustainMeasure, coach, improve and create succession strength
LEADERSHIP IN ACTION / SELECTED EVIDENCE
Strategies are built by leaders.
Results are sustained by teams.
Selected career moments show the relationships, teams and community partnerships behind the work. The evidence that matters most remains the leaders developed, decisions made and results delivered.
REGIONAL LEADERSHIP / FL · GA · AL · SC · IN
Build the team that can execute the strategy.
My record of leading across markets is as much about developing judgment and future leaders as delivering growth. Clear standards, local expertise, shared accountability, and a culture people want to contribute to.
52 account executives led across nationally serving teams7 VPs + 11 Sales Directors developed
A SELECTED CAREER RECORD
Leadership, partnerships, and impact.
WHY THIS BELONGS IN AN EXECUTIVE PORTFOLIO
The same leadership principles hold—in business and in the community.
Build relationships, give people ownership, make the work matter, and follow through. My involvement with Ronald McDonald House, Re-Built and Boys & Girls Clubs reflects those values.
HOW I THINK / EXECUTIVE PRESENTATION CONCEPTS
Turn complexity into a
decision everyone understands.
These visual scenarios show how I frame executive discussions. Their dashboard percentages are example data, not verified outcomes from a real client or medical organization.
FOR HIRING EXECUTIVES
You gain a strategic partner.
And a stronger leadership bench.
I bring executive-level negotiation, clear decision-making and a history of turning talented specialists into coordinated, accountable teams. I understand the work well enough to contribute directly when needed—and lead at a level that makes success repeatable through others.
THE FIRST 90 DAYSAlign the table.
Align the table.
Strengthen the team.
First, I would meet with your ownership, executive and functional leaders to understand the real priorities, decision rights and operating constraints. Then I would evaluate leadership capabilities, negotiate clear expectations and build a focused 30/60/90-day plan that teams can own.
Get the one-page executive brief ↗01 / EXECUTIVE ALIGNMENT
Negotiate the priorities that matter
Work directly with executives, owners and franchise operators to establish the stakes, investment decisions, measures and non-negotiables.
02 / CROSS-FUNCTIONAL LEADERSHIP
Build one accountable leadership system
Align marketing, finance, sales, operations, creative and analytics around ownership, resource decisions and clear escalation paths.
03 / SUCCESSION & SUSTAINABILITY
Develop the people who outlast the plan
Coach managers, elevate specialists, expand succession depth and embed a performance culture that does not depend on one executive.
HIRING COMMITTEE SHORTCUTNeed a fast, evidence-based reason to start a conversation?
View strategy casebook ↗Read the one-page brief, then explore a sample executive problem-solving casebook.
PROOF OF THINKING
What I bring to the table.
How I lead through the unknown.
Three examples of the executive decisions I would structure, the stakeholders I would align and the teams I would develop. These are strategic scenarios, not fabricated client results.
01
Align clinical and business leaders around growth.
Bring medical leadership, business stakeholders and compliant communications together around patient access, referral quality, responsible demand and measurable progress.
Relevant experienceMajor health systems, medical-study outreach, and physician-focused campaigns targeting 400+ medical practices.
Explore healthcare lens ↗02
Make agency specialists a stronger executive partner.
Create a shared executive agenda, guide investment tradeoffs and coach account and media leaders to discuss business outcomes rather than activity reports.
Relevant experienceMMM, incrementality, attribution, agency direction, national media and team training.
Explore agency lens ↗03
Negotiate one vision across hundreds of local decisions.
Balance enterprise priorities with ownership economics and local capacity; develop leaders who can adapt the plan while maintaining accountability.
Relevant experienceNational consumer brands, retail partnerships and multi-state teams aligning centralized strategy with local outcomes.
Explore enterprise lens ↗SEE HOW I THINK
I lead the difficult conversation.
Then build the way forward.
Choose a business challenge to see how I align decision-makers, set strategy, mobilize teams and govern measurable execution. These are sample frameworks, not claims of client results.
PRECISION HEALTHCARE
Small audiences demand sharper strategy.
Map distinct patient, caregiver, and clinician needs to appropriate journeys, evidence, channels, and outcomes. Preserve privacy and promotional review disciplines from the start.
“The goal isn't more impressions. It's more of the right decisions.”
THE EXECUTIVE DECISION PATH
- DefineThe audience, journey, eligibility boundaries, and business outcome.
- PrioritizeHigh-intent moments, channel roles, and compliant messaging.
- MeasureQualified engagement, conversion signals, and incremental contribution.
- ImproveReallocate investment, document learnings, and scale responsibly.
LEADERSHIP, IN THEIR WORDS
Results earn credibility.
People make it believable.
Perspectives from leaders and colleagues who have worked with me over the long term. Full public copies of their letters are available below.
“
When the stakes are high, Christy is the person you want in the room.
Ronnie L. BarnesCox Media leadership colleague · 11+ years
Read recommendation ↗“
She is the kind of leader who makes the people around her better.
Mary ChaseSenior direct report · 15 years
Read recommendation ↗“
She has a natural ability to bring out the best in others.
Carly HillFormer direct report
Read recommendation ↗Public letters omit personal contact details. Original references and contact information can be provided privately during the hiring process.
TAKE SOMETHING USEFUL
Executive resources.
Not marketing fluff.
Original, practical frameworks designed to show how I approach complex decisions. These are sample resources, not claims of undisclosed customer results.
01 / LEADERSHIP
30/60/90
PDF • EXECUTIVE PLANThe first 90 days
A concrete plan for listening, diagnosing, prioritizing, and creating visible momentum without disrupting what already works.
Get the plan02 / MEDIA INTELLIGENCE
PDF • DECISION PLAYBOOK
Media investment decision guide
A clear framework for integrating MMM, incrementality, attribution, CPA/ROAS, and executive tradeoff decisions.
Get the guide03 / PRECISION GROWTH
REACHRELEVANCERESULT
PDF • AUDIENCE FRAMEWORKPrecision audience blueprint
How I connect narrowly defined audiences, relevant value propositions, compliant activation, and measurable outcomes.
Get the blueprint04 / HIRING COMMITTEE
THE
BRIEF
PDF • 1 PAGEBRIEF
The executive hiring brief
A concise, evidence-first snapshot of the leadership, judgement, results, and capabilities I would bring to your organization.
Get the one-page brief ↗A CAREER OF BUILDING
Experience with depth.
Leadership with range.
Progressive responsibility across multimillion-dollar business portfolios, executive negotiations, diverse industries, regional team leadership, capability development and innovation.
2025 — PRESENT
President & Founder
Illuminary Enterprises LLCDeveloping AI-enabled intelligence software that translates complex business data into practical decisions, growth opportunities, and executive clarity.
2013 — 2026
Regional & National Sales & Marketing Manager
Cox Media / Cox CommunicationsNegotiated strategy with business executives and owners; led multi-market teams, developed managers and future leaders, directed investment decisions and owned accountability for complex revenue portfolios.
2012 — 2013
Senior Marketing Consultant
Clear Channel / iHeartMediaWorked with business leaders to clarify investment priorities, translate market intelligence into strategy and coordinate cross-channel specialists.
2009 — 2011
General Sales Manager
Entercom / AudacyDirected a ten-person organization, negotiated client and business priorities, developed talent, led forecasts and established accountability.
2007 — 2009
Director of Sales
Oasis Radio GroupDirected a $27M five-station portfolio, four managers and a fifteen-person organization; led cross-functional marketing strategy and organizational performance.
2001 — 2007
Sales, Marketing & Client Strategy
Cox Media GroupPartnered and negotiated with C-suite decision-makers on multimillion-dollar initiatives in healthcare, consumer goods, automotive, legal and education.
EARLIER CAREER
Progressive Media & Marketing Roles
Citadel MediaTHE NEXT CONVERSATION
Need a leader who can
move the whole organization forward?
If your leadership team is facing a complex decision, fragmented execution or an opportunity that requires stronger people and clearer direction, I would welcome an executive-to-executive conversation.
CONSIDER ME FOR
- VP, Marketing & Strategic Growth
- Senior Director / VP, Integrated Media Leadership
- Head of Client Strategy & Enterprise Partnerships
- Executive, Multi-Location & Franchise Growth
- Senior Marketing Leader, Healthcare & Specialized Audiences
Explore a role-specific executive perspective:
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Download my resume