I lead the client relationship at the executive level.
I negotiate expectations with the people accountable for the business, then develop client, media and analytics leaders who can earn trust, make the hard decisions and sustain performance.
An agency becomes indispensable when its leaders can negotiate business priorities, not merely defend channel results.
I align client executives, functional specialists and the agency leadership team around the commercial problem, decision responsibilities and the capabilities required to deliver.
Three decisions I'd bring to the table
Establish a shared executive scorecard that distinguishes campaign activity from business impact.
Build a repeatable learning agenda using MMM, incrementality and attribution in context.
Equip senior teams to lead the client conversation, surface opportunities and improve retention.
Experience behind the point of view.
Led 52 account executives on nationally serving teams and managed $54M+ in revenue portfolio responsibility. Developed professionals who advanced into 7 vice president and 11 sales director roles, alongside 13 Winner’s Circle performers. Directed client strategy and media-investment decisions across national and regional accounts.
Career-wide portfolio results are distinct from individual client campaign results. Organization names are included to describe experience, not endorsements.
Built for the next leadership challenge.
Senior Director of Client Strategy, VP of Media, VP of Client Services, Head of Integrated Media
Real perspective.
Practical next moves.
Leading capable teams across markets is as important as designing the media plan.
Actual regional team across FL, GA and AL.